Polymer clay is a crafter’s dream—affordable, versatile, and perfect for creating beautiful, handmade goods.
Plus, let’s be honest, it’s kind of fun to work with! That’s why this list of the 25 best selling polymer clay items is a must-read!
Whether you’re new to selling your creations or looking for fresh ideas to boost your income, knowing what sells best can make all the difference.
Maybe you have been making crafts with polymer clay for a while but have never thought about selling your creations until now.
But what sells well?
From trendy earrings to personalized keepsakes, polymer clay items continue to thrive on platforms like Etsy and at local craft fairs.
In this post, we’ll share 25 of the best-selling polymer clay items that buyers can’t get enough of.
Use this list as inspiration for your own projects or to fine-tune your existing product lineup.
25 Best-Selling Polymer Clay Items
Polymer clay is having a major moment—and for good reason.
It’s easy to work with, comes in a rainbow of colors, and can be turned into just about anything your creative heart desires.
Whether you’re a weekend hobbyist thinking about monetizing your creations or a seasoned crafter looking to boost your sales, knowing what’s trending can help you focus your energy on products that actually sell.
From fun earrings to functional desk accessories, polymer clay is a hit on platforms like Etsy, Shopify, and at local craft fairs.
Here’s what sells well:
1. Statement Earrings and Jewelry
Bold, lightweight, and colorful—statement earrings are a consistent best-seller.
Styles like arches, terrazzo, and florals are especially popular with fashion-forward buyers.
2. Miniature Food Charms
Who doesn’t love tiny donuts, sushi, or ice cream cones?
These mini masterpieces are great as keychains, zipper pulls, or phone charms.
3. Name Keychains
Custom keychains with names or initials make perfect gifts, party favors, or stocking stuffers.
4. Plant Pot Decorations
Think little mushrooms, gnomes, or snails on sticks—these whimsical add-ons make houseplants more fun.
5. Fridge Magnets
Seasonal characters, motivational quotes, or animals—magnets are easy to make and even easier to sell.
6. Bookmarks
Flat clay bookmarks with cute characters or florals make reading even more enjoyable—and they’re great for teacher gifts or book lovers.
7. Ring Dishes
Marbled, floral, or monogrammed—these trinket dishes are perfect for holding jewelry or small desk items.
8. Hair Clips and Barrettes
Barrettes covered in floral or geometric clay designs are super trendy, especially among teens and college students.
9. Phone Grips
Custom phone grips made with clay designs (like rainbows, flowers, or initials) are always in demand.
10. Cake Toppers
Customized names or themed toppers are ideal for birthdays, weddings, and baby showers.
11. Christmas Ornaments
From gingerbread men to personalized family ornaments, these fly off the shelves every holiday season.
12. Pet Figurines
Mini clay versions of customers’ pets make for heartfelt and personal gifts.
13. Polymer Clay Pens
Pens wrapped in fun, themed designs—great for gifting to teachers, coworkers, and students.
14. Key Hooks
Wall hooks made from clay (like animal heads or floral shapes) add a creative touch to home organization.
15. Framed Clay Art
Sculpted floral designs or miniature clay scenes set in shadow boxes or added to plates and dishes create beautiful and unique home décor.
16. Baby Milestone Markers
Clay discs or shapes with age milestones or “firsts” are popular with new parents for baby photo shoots.
17. Mini Figurines
Kawaii-style animals, fairies, or fantasy creatures are adored by collectors and kids alike.
18. Bag Charms
Trendy accessories for backpacks and purses that add a pop of personality.
19. Zipper Pulls
Functional and fun, especially for children’s coats, pencil cases, or lunch bags.
20. Custom Pet Tags
Cute, handmade ID tags for furry friends are a pet parent’s favorite.
21. Pen Holders
Fun shapes like cacti or animals make desk accessories more cheerful and gift-worthy.
22. Incense Holders
A hit with the wellness crowd—especially when shaped like moons, leaves, or florals.
23. Charm Bracelets
Cute charm bracelets made with tiny polymer clay charms such as foods, animals or shapes are a fun gift idea.
24. Decorated Mugs
Decorate mugs with polymer clay flowers or designs.
25. Seasonal Décor
From pumpkins to bunnies, seasonal clay creations are always a hot ticket leading up to the holidays.
Tips for Starting a Successful Polymer Clay Business
Thinking of turning your clay hobby into a side hustle—or even a full-time gig?
Here are some tips to help you get started and thrive:
1. Niche Down Early
Don’t try to sell everything to everyone.
Start with 3–5 product types (like earrings or ornaments) and get really good at those. Find your signature style.
2. Invest in Quality Tools
Good rolling pins, cutters, molds, and an oven thermometer make a big difference in your final product’s quality.
3. Brand Your Packaging
Even if it’s just stickers, thank you notes, or small cloth bags—nice packaging elevates your brand and makes people more likely to recommend you.
4. Take High-Quality Photos
Photos are everything when selling online. You’re essentially selling images, especially when your product is unique or handmade.
You can use a DSLR, but any smartphone camera can do the job well.
Learning about lighting, angles, and how to take clean, eye-catching product shots will help your listings stand out in search results.
Look into things like white balance and color temperature—they make a big difference.
Always keep your product the focus.
A solid photo setup doesn’t need to be expensive: white printer paper, natural light, and a basic understanding of good angles can go a long way.
And here’s another reason why good photos matter—many customers don’t read product descriptions.
A great photo gives a clear picture of what you’re selling, so the description becomes a helpful bonus, not the only source of information.
5. Stay on Top of Trends
Pastels for spring, spooky for fall, and glittery for holidays—stay seasonal and watch what’s trending in accessories and home décor.
6. Be Consistent on Social Media
Posting regularly on platforms like Instagram, Pinterest, and TikTok helps grow your audience and drive traffic to your shop.
You don’t need to spend hours on your social media channels but it will help if you focus on a couple of sites and really try and grow a following and a presence.
7. Join Craft Fairs & Markets
Local markets are a great way to meet customers face-to-face, get feedback, and build brand awareness.
It often doesn’t cost much to rent a stall at local craft markets and they can be the best way to get your name out there in the beginning.
8. Offer Custom Orders
Personalized products like name keychains, pet figurines, or monogrammed dishes tend to be high-ticket and high-demand.
These are really popular for gift-giving occasions.
9. Use Etsy
Make sure to create an Etsy account (free) and try selling your polymer clay crafts there. It can be a lucrative spot and an opportunity to reach a wider audience.
Check out my guide to starting your Etsy store which will have you up and running in an afternoon.
10. Learn SEO
Using SEO (Search Engine Optimization) is essential when selling your polymer clay crafts online. It helps your products get found by the right people through search engines and marketplace searches like Etsy.
Start by using clear, keyword-rich titles and tags that describe exactly what your item is—think “floral polymer clay earrings” or “custom name keychain.”
Include relevant terms in your product descriptions too, and avoid keyword stuffing.
Research popular search terms using Etsy SEO Tools.
Good SEO increases your visibility, drives organic traffic to your shop, and helps turn casual browsers into paying customers.