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How to Promote Your Etsy Shop In 2023

If you’re looking to take your Etsy shop to the next level, promoting it is a great way to do so. By promoting your Etsy shop, you can reach a wider audience and potentially increase your sales.

There are a few different ways you can promote your Etsy shop.

One way is to list it in directories and search engines.

This will help potential customers find your shop when they’re searching for products that you sell.

You can also boost your Etsy sales using social media.

This is a great way to reach potential customers who might not otherwise know about your shop.

You can share links to your listings on Facebook, Twitter, and other social media sites.

If you have a blog or website, you can also add a link to your Etsy shop there.

Advertising is another option for promoting your Etsy shop.

You can run ads on search engines like Google or on social media sites like Facebook

In this post, we will show you the best practices to target customers to your Etsy shop.

We’ll look at all kinds of ways to find potential buyers including:

  • How to get better results directly on Etsy
  • Organic Traffic
  • The best social platform to use
  • Using a mailing list
  • And much more!

how to promote your Etsy shop

This post contains affiliate links. Please read my disclosure for more information

How To Promote Your Etsy Shop

There are lots of ways to promote your Etsy shop but you would be surprised at how many people create high quality products then just expect them to sell themselves.

Of course, having the right product is important.

If you are not sure that you are selling the right thing, make sure to check out my list of the 15 best things to sell on Etsy to make money

You also want to make sure that you choose the right Etsy shop name in the beginning. Hate yours? 

Don’t worry, it is really easy to change your Etsy store name!

You have probably already heard that sales is 20% content creation and 80% marketing.

This is especially true on Etsy where you are vying for sales against many similar small businesses.

In this complete guide to Etsy shop promotion, we will show you how to use different techniques to get the most sales without wasting a lot of time.

Ready? Let’s get started!

How To Market Your Shop On Etsy

The easiest way to promote your Etsy shop is directly on the Etsy platform!

There are many ways to increase traffic to your Etsy store. One way is to use keyword finders like Sale Samurai. 

This will help you optimize your shop for better search engine results.

You can also find affordable product photographers on Fiverr. T

his will help you make your products look more professional and attract more customers.

When creating listings for your Etsy shop, it’s important to keep search engine optimization (SEO) in mind.

Listing Optimization: Tips for making your Etsy listing stand out

It is important to choose titles for your listings with relevant keywords that potential customers are likely to use when searching for items like yours.

To find the right keywords, you’ll want to do some research specific to your niche.

Look at what other similar shops are using in their titles and descriptions, and brainstorm a list of terms that describe your products well.

You can also use a dedicated tool such as Sale Samurai to write product descriptions with great keywords.

Once you have a good selection of keywords, try to work them into your titles in a way that makes sense and is easy to read.

Descriptive titles are more likely to be the search terms that customers use, so including as much detail as possible can be helpful.

To make your listing stand out, try using some of these tips:

  • Choose eye-catching photos that accurately represent your item.
  • Write clear and concise descriptions, highlighting any unique features of your item.
  • Use relevant keywords in your title and tags to ensure potential buyers can easily find your listing.
  • Price your items competitively to attract buyers.

By taking the time to optimize your listings, you can increase the chances of generating sales and growing your Etsy shop.

Search Engine Optimization

If you want to make sure your Etsy shop appears in search results, there are a few things you can do. This is called Etsy SEO. 

First, make sure you have keywords in your shop title and listings. These keywords should be relevant to what you sell and what people might search for.

Second, use tags on your listings. Again, these tags should be relevant to your products and what people might search for.

Third, take advantage of Etsy’s promotion tools.

You can promote your shop through their ads program or by offering free shipping.

Fourth, get involved in the Etsy community. There are forums and groups where you can interact with other sellers and potential customers.

Finally, make sure your shop is well-organized and easy to navigate. All of these factors will help ensure that your Etsy shop appears in search results.

Track Your Successful Keywords

There are a few key things you can do to make sure your Etsy shop is successful. One of the most important is to track which keywords are bringing people to your shop.

You can use a tool like EtsyRank or Sale Samurai to track which keywords people are using to find your shop. Once you know which keywords are working, you can focus on using those keywords in your listings and tags.

Tracking your keywords will help you get more traffic to your Etsy shop, and ultimately, make more sales. So don’t forget to do this important step when promoting your shop!

By taking the time to title your listings with SEO in mind, you’re more likely to show up in customer search results – making it easier for them to find and purchase the items they’re looking for.

Re-List Your Items Frequently

If you want your items to be seen by customers on Etsy, it is important to re-list them frequently. Etsy’s Auto-Renew feature makes it easy to keep your listings at the top of the search results.

To make sure your items are found by customers, be sure to use proper tags and keywords when listing them.

Coupons and sales

If you want to increase traffic to your Etsy shop, one great way to do it is by offering discounts and sales. But how do you know when the best time to offer these is? And how can you make sure people see your announcements?

Here are some tips:

Choose a time to do your discounts

You might want to consider doing discounts at the beginning or end of the month, or around holidays. This will give people a reason to visit your shop more often.

Choose a time of the month to do your sales

Sales are a great way to clear out old inventory and make room for new items. You might want to have a monthly sale, or even multiple sales throughout the year. Just be sure to announce them in advance so people can plan accordingly.

Announce your discounts and sales on your blog and social media

Be sure to let people know about any upcoming sales or discounts by announcing them on your blog and social media channels. This will help generate excitement and get people talking about your shop.

Include a coupon code in your shop intro

If you’re offering a discount, be sure to include a coupon code in your shop information so people can easily find it when they’re ready to purchase something.

Provide additional information about your sales on your blog

If you’re having a sale, be sure to provide additional information about it on your blog. This could include the dates of the sale, what items will be discounted, and how much the discounts will be.

By following these tips, you can easily promote your Etsy shop using coupons and sales. Just be sure to choose the right times to do them, and make sure people know about them in advance so they can take advantage of the savings.

List Related Products In Your Listings

Make sure to include links to similar, related products in all your product descriptions.

For example, if you are selling necklaces, make sure to link to the matching bracelet too! This will help boost clicks and sales to your shop overall and may show customers items they didn’t know existed!

Boost Your Etsy Shop with Free Shipping

Offering free shipping is a great way to promote your Etsy shop. In fact, many Etsy buyers filter their search results to only show listings with free shipping.

You can include a free gift with your logo and free shipping code in your orders. This will encourage people to buy from your shop again.

How To Boost Your Etsy Shop With Ads

There are two type of paid ads that Etsy offers you to promote you products – Etsy ad campaigns and Offsite ads.

The Etsy ad campaigns will cost you money each time someone click on yours link but will boost your listings in Etsy search results.

Personally I have tried Etsy ads a few times and I have not really received many extra sales so I would only use this if you really want to promote specific items or you have some extra money to invest in your shop.

To get started with Etsy ad campaigns:

Promoted Listings is a feature on Etsy that allows you to pay to have your listings appear at the top of search results.

This can be a great way to increase traffic to your shop and boost sales.

Charges for Promoted Listings are based on a daily rate, and you can see the charges for each listing under the ‘Cost’ column on the Promoted Listings page.

To view Promoted Listings charges on your Payment account, go to Shop Manager > Billing & Payments > Transaction History.

To start promoting listings:

1. Go to the Shop Manager and click on Marketing, Etsy Ads.

2. Get Started and set the daily budget from a minimum of $1.00.

3. Click Start Advertising. Your listing (s) will now be boosted in the Etsy search,

Offsite Ads

Etsy’s Offsite Ads program allows you to place ads on other websites in order to promote your Etsy shop. This is a way to get buyers from the most popular social media platforms and also from Google. You need to opt in for these ads but there is only a charge when you make a sale.

I have been using offsite ads for over a year now and I find them great for driving traffic to my Etsy shop.

To use offsite ads:

You can sign up for the program by clicking on the “Offsite Ads” link on the main Etsy page. To create a new ad, click on the “Ad creatives” tab, and then click on the “Create Ad” button. To edit an existing ad, click on the “Ad creatives” tab, and then click on the “Edit Ad” button. To delete an ad, click on the “Ad creatives” tab, and then click on the “Delete Ad” button.

Using Pinterest To Promote Your Etsy Shop

What is Pinterest?

Pinterest is a visual search engine combined with a social media platform that allows users to share images and videos.

This makes it a great platform for promoting your Etsy shop.

Additionally, Pinterest allows users to follow other Etsy shop owners, which gives you an opportunity to learn about new products and trends and connect with other Etsy shop owners.

You can also connect your Etsy shop to your Pinterest profile which makes it even easier to cross-promote.

Pinterest works using pins which are the equivalent to a TikTok or Instagram post.

You can make a Pinterest pin on Canva or Picmonkey using their free templates and then add them directly to Pinterest.

What are the benefits of using Pinterest for promoting your Etsy shop?

Pinterest is a unique and powerful platform that can help you reach a larger audience.

Market Research

Use Pinterest to discover what’s popular and sell the heck out of it!: By looking at what’s popular on Pinterest, you can start to see which products are selling well and promote those items in your Etsy shop.

This way, you’ll be able to sell more items and increase your profits!

Keep up with changes in trends: Not only will using Pinterest help you stay ahead of current trends; it will also help ensure that your Etsy shop reflects the latest fashions by constantly keeping up with new pins being added to the boards

Pinterest Audiences Love to Shop

If you’re looking to market your Etsy shop, Pinterest is a great platform to use.

With 85% of weekly pinners buying based on pins they see from brands, and Pinterest users spending 80% more in retail than those that don’t use it, you’re sure to reach a wide audience of potential shoppers.

What’s more, between enticing shoppers with carefully crafted photos and harnessing the power of a search engine, Pinterest is ready-made to help you promote your Etsy store and send buyers right to your virtual door. So if you’re looking for a way to boost your Etsy business, be sure to give Pinterest a try.

Pinterest Audiences love handmade items

If you have an Etsy shop selling handmade products, then you should definitely be marketing it on Pinterest.

Why?

Because there is a huge audience of people interested in arts and crafts on this site.

By creating pins that showcase your products and linking back to your Etsy shop, you can get a lot of exposure for your business.

Plus, since people are always looking for new and interesting craft ideas on Pinterest, they may just stumble across your shop while browsing and end up buying something from you!

Pinterest is Free, Easy to Use, and Reliable

Pinterest is a great platform to promote your Etsy shop because it is free, easy to use, and reliable.

You can use clear names for your pins so that people immediately understand what they are about, and you can pin 3-4 times a day to deliver fresh content to your followers. You can also follow, re-pin, and leave comments on other people’s boards that relate to your Etsy shop.

This will help you attract more people to your shop.

How to set up your Pinterest account for promoting your Etsy shop

If you have an Etsy shop, you should create a Pinterest Business account to promote it.

A Pinterest Business account gives you access to Pinterest Analytics, which is an amazing tool that allows you to track your Pinterest activity and see what’s working well for your Etsy shop on Pinterest.

Claim your Etsy Shop on Pinterest

Claiming your Etsy account on Pinterest is important for helping the Pinterest algorithm better get you to the right pages, extend your reach, and gain momentum for referral traffic.

Follow these steps to claim your Etsy shop on Pinterest:

  • Go into your Pinterest settings and click the Claim tab on the left side of screen.
  • Click on Etsy under Claim other accounts and follow the instructions to complete claiming your Etsy shop account.
  • Claiming your Etsy shop will help improve visibility for you and increase engagement with potential customers who might be interested in what you have to offer!

Create Specific Pinterest Boards for Etsy

To use Pinterest to promote your Etsy shop, start by creating boards that showcase your products.

Make sure to include high-quality images and descriptions of your products, as well as links back to your Etsy shop.

Then, share your boards with your followers and encourage them to share them with their own followers.

  • To create specific Pinterest boards for Etsy, open the Pinterest app and click on the “+” icon.
  • Next, click “Create Board.”
  •  Name your board something specific to Etsy, like “Etsy Pins” or “Etsy Shop.”
  • Now, start pinning images from your Etsy shop onto this board! Be sure to add a description and link back to the listing page for each pin.

 Apply the ‘Pin It’ Button

Adding a ‘Pin It’ button to your Etsy shop or Pinterest account is an easy way to invite users to share your content.

The button has the potential to increase traffic to your online store or Pinterest account. Applying the ‘Pin It’ button also paves the way for your content to gain more engagement, popularity, and sharing.

Optimizing the Pinterest Account

To optimize a Pinterest account for an Etsy shop, you should create boards related to the products and services you offer, and fill them with pins that are related to those products and services.

You can also use pins to promote specific sales or events that relate to your Etsy shop.

In addition, you can pin images of items you’ve designed or sold from your Etsy shop, as well as recipes or ideas for crafts that relate to your Etsy shop.

If you want to use Pinterest to promote your Etsy shop, there are a few things you need to do.

First, go to settings and click on “claim.” Then, click on “Etsy” and link your Etsy shop to your Pinterest account. This will allow you to post pins from your Etsy shop on your Pinterest boards.

What types of pins should you create to promote your Etsy shop on Pinterest?

It is a good idea to create customized pins for each of your Etsy listings.

To use Pinterest to promote your Etsy shop, you should include Pinterest keywords in the description of your pins.

Additionally, make sure your pin descriptions are interesting and engaging. You can also add ALT text to help the visually impaired.

Keep in mind that people who click on your pins will be taken directly to your listing on Etsy so it is important to use keywords in your pin descriptions to ensure that your pins are searchable.

Make sure to include a call-to-action in your pin descriptions, such as “Check out this listing on Etsy!”

How often should you pin on Pinterest?

If you want to promote your Etsy shop on Pinterest, it’s best to pin at least once per day. However, you don’t want to pin too frequently, as this can become overwhelming for your followers. Aim for 1-3 pins per day, using a Pinterest scheduling tool to help you stay on track.

How To Use Social Media To Promote Your Etsy Shop

There are many ways to promote your Etsy shop, but one of the most effective is through a strong social media presence.

Having a presence on at least one social media platform can help you reach new potential customers, and linking to your social media from your Etsy shop in multiple places makes it easy for customers to find you.

Paying attention to SEO will also help search engines find you and drive traffic from external platforms to your Etsy shop.

The best way to use social media to promote your Etsy shop is to post all promotions, sales, and news on different platforms.

This will ensure that your followers are always up-to-date on what’s going on with your business.

You can also share sneak peeks and behind the scenes pictures and videos to give your followers a behind-the-scenes look at your business.

Lastly, be sure to use multiple features to engage your social media followers.

This could include asking for feedback and requests, or simply having an open dialogue with them.

How to Promote Your Etsy Shop on Facebook

Facebook is an excellent platform to promote your Etsy Shop. As the original social media network, it has the most users from all generations. There are a few different ways to promote your Etsy shop on Facebook.

Your Facebook Page

You need to create a Facebook Business Page for your Etsy shop. You can fill up all the relevant sections to provide more info about your Etsy business.

You should also craft the “About” section smartly and plant relevant keywords. Pin your best products to the top of your page.

It is also a good idea to plan a social media strategy at least a month in advance and keep posting accordingly.

One of the best things about facebook is that you can schedule posts in advance within the platform so that you don’t have to constantly be posting.

The next step is to use the Facebook story section.

This is a great place to share your Etsy story, e.g how you come up with the idea, how you design and create Etsy products, and so on . Simple things like this can really help you to grow a following.

Make an extra effort to connect with your fans and followers by replying to their queries, commenting on their posts, sharing your views, re-sharing their posts ,and so on.

Use the Facebook page to inform followers about upcoming product launches, deals, and discounts.

The page can also be used to educate readers by sharing informative blog posts related to your business.

Facebook Groups

Another great way to promote your Etsy shop is by joining a Facebook group that supports Etsy selling.

Look for mom groups or neighbourhood groups in your area.

These groups are a great place to network with other sellers and get advice and tips on how to improve your business.

Remember to update your Facebook Business Page regularly with the latest information.

You can use Facebook audience insights to assess your page’s performance. 

This is a great way to see how your page is doing and what improvements you can make.

You can also use Facebook’s ad tools to target your page’s audience.

Facebook Ads

Creating custom ads for your Etsy shop on Facebook is a great way to get more exposure for your business.

You can use retargeting methods to reach your Etsy customers on Facebook again and again.

This will help ensure that your shop remains top of mind for potential customers.

Bear in mind that this is can get expensive if you don’t watch your budget and check that ads are really working for you.

How to Promote Your Etsy Shop on Instagram

Instagram is a great place to build brand awareness of your products and to build a following for your Etsy store.

If you want to use your Instagram account to promote your Etsy shop, there are a few things you can do to make sure your products get seen by potential customers.

Make sure to create an Instagram account for your business.

Although you can use your personal account, a business account will give you access to analytics.

First, post your products regularly.

This will help keep your shop top-of-mind for people who follow you on Instagram.

You can also post “behind the scenes” footage for your followers to see how you make specific products.

This works really well for items such as handmade jewelry.

Second, take advantage of graphic templates to create eye-catching images of your products.

You can use free templates on Canva, these can be used in your posts and stories, and can help boost the visibility of your items.

Third, answer any comments on your posts as quickly as possible.

This shows that you’re responsive and available to answer any questions potential customers might have.

Fourth, share posts from customers who have purchased from your shop in your stories.

This helps increase credibility and shows that people are actually buying from you.

Finally, give away some discount codes to followers while asking them to tag their friends. 

This is a great way to get more exposure for your shop while also building up social proof.

Tips For Making The Most of Your Instagram Page

When promoting your Etsy shop on social media, it’s important to use relevant hashtags and include a link back to your shop in all of your posts.

Make sure to post content that benefits people and still keep it related to your shop.

The aim of social media is to display a good brand image and build relationships with your potential customers.

Relationships built on good content will help you sell more product in the future!

How to Promote Your Etsy Shop on TikTok

If you’re looking for ways to promote your Etsy shop for free, then utilizing visual platforms like TikTok is a great way to get started.

By regularly posting your products on TikTok and using fun videos and music to make your posts more visible, you can start driving traffic and sales to your shop.

You can also increase credibility by sharing posts from customers in your stories, and giving away some specialized items to followers while asking them to tag their friends.

By taking advantage of the power of social media, you can reach a wider audience and boost your Etsy shop’s success.

Top Tips For Promoting Your Etsy Shop On Social Media

Create Eye-Catching Social Media Graphics

To create social media graphics that will help advertise your Etsy shop, I recommend using Canva. It is free and very easy to use, even if you are not a graphic designer.

Post Frequently

Posting frequently on social media is important to advertise your Etsy shop because it helps you establish a rhythm, reach your target audience, and get more likes and followers.

Gain Followers And Drive Interest With Giveaways

To get more followers and drive interest to your Etsy shop, host giveaways!

Giveaways are a great way to get people interested in your store, and they can be a lot of fun for both you and the participants.

To enter, all people have to do is follow your account, tag two friends, and like the post.

As the giveaway winner is announced, their likes will increase which can greatly increase the chances of potential customers clicking the link in your profile and browsing your shop!

Giveaways are also a great way to utilize powerful word of mouth advertising as the winner gets excited about the product they’ve won and tells their friends all about it.

Finally, be sure to post a great image of the product you’re giving away.

Using the word ‘giveaway’ in the image can also help attract attention.

Create Social Media Ads

Paying for social media ads is a great way to get your Etsy shop in front of key demographics.

You can customize the ad to target your audience, ensuring they see it when they are scrolling through their feed.

The Small Business category of the Designer’s templates includes plenty of well-sized Facebook Ads that you can use to perfection.

Partner with other brands/shops

There are a few things you can do to get partnerships with other brands or shops, especially if you’re just starting out with zero followers.

One is to find another shop that makes complementary products to yours and partner with that shop for a joint giveaway.

You can offer to organize the behind-the-scenes of the giveaway, making it easier for them, and/or offer an extra product vs. what they are offering.

Making it clear that you are bringing something extra to the table to make up for a smaller audience size is key in getting partnerships like this.

Use Micro influencers

If you have a new Etsy shop, one great way to promote it is to use micro influencers.

Micro influencers are social media accounts with a small but engaged following. They may not have tens of thousands of followers, but if they have 2000 very engaged ones, they can be a great way to reach a new audience for your product.

You can give your product to a micro influencer for them to use and feature on their social media, or you can pay them for a sponsored post. 

Either way, this is an excellent way to get your product in front of potential customers who might not otherwise see it.

Find Brand ambassadors

If you’re looking to promote your new Etsy shop, one of the best ways to do so is by finding brand ambassadors.

Brand ambassadors are people who use and love your product and can help increase your social media following. You can give them a discount code to give their followers as well, which will help promote purchases from your Etsy shop.

How To Promote Your Etsy Shop Without Social Media

Etsy is a great platform for artists and crafters to sell their wares, but it can be difficult to stand out in the vast sea of Etsy shops.

Social media marketing is not always the best option.

Luckily, there are a few ways to promote your Etsy shop for free without resorting to social media.

There are plenty of ways to get the word out about your business without spending a lot of money or using social media.

Here are some ways to promote your Etsy shop for free:

How To Promote Your Etsy Shop On Google

The best way to get your Etsy shop to show up on Google is by using good SEO in your descriptions and product listings.

Etsy offsite ads will help you to be shown and having your own Etsy website can also be a good idea.

A website will help to build your online presence and boost the chances of your shop popping up when someone writes your product type in the search bar.

You can improve Etsy SEO by creating new, good, quality content with SEO in mind and by using the correct keywords.

Tighten your focus and write specific content related to your products.

Avoid generic posts. Be informative and answer the needs of your customers.

Publish continuously and regularly to promote consistency and trust.

Email Marketing

Email marketing is an effective way to connect with customers and keep them informed about your Etsy shop.

You can ask people to sign up for your newsletter through social media channels, on a dedicated website, or even in-person through traditional paper lists.

Offer customers the option of trading an email address for a discount code to your Etsy shop.

Here is a list of free email providers you can use. 

How To Use Emails To Promote your Etsy Shop

Email marketing should be sent between 1-2 per week.

Keep a regular schedule as much as possible to avoid spamming your email list.

Use image optimizers to reduce the size of photos for faster loading on mobile devices and clearer messages when images do not load properly. Review and adapt your email campaigns after sending them to optimize engagement and conversions

Word-Of-Mouth Advertising For Your Etsy Shop

When it comes to online shopping, comments from current customers and individual recommendations are the criteria that matter most.

Therefore, if you have an Etsy shop, it’s important to promote it in order to get more customers.

If you make high-quality, unique products that people love, they will naturally want to tell their friends and family about you.

Positive reviews are one of the best ways to promote your Etsy shop for free.

Be vocal about what you do and sell:

Another great way to gain word-of-mouth advertising is simply by talking about your Etsy shop in everyday life.

When people ask you what you do or what you sell, be sure to mention your Etsy shop.

You never know who might be interested in checking it out!

Write a great “About” page:

Finally, make sure that your “About” page on Etsy is well-written and informative.

This is one of the first things that potential customers will see when they visit your shop, so it’s important to make a good impression. Include some information about yourself and your story, as well as why you love making/selling the items in your shop.

Use The Press To Promote Your Etsy Shop

The best way to get press for your new Etsy shop is to make your products media worthy.

You can do this by creating a story around your products that will make them appealing to the outlets you are pitching to.

Make a list of media options that your ideal customers read or watch – and choose the ones that will work well with your product’s story.

If you have a solid plan, pitching your product to the media outlets becomes much easier.

Find People To Link To Your Etsy Store

There are a number of ways to find people to link to your Etsy store, without relying on social media.

One way is to submit your store to online directories.

This will help people find your store when they’re searching for shops that sell similar products.

Another way to get links is to collaborate with other Etsy sellers.

You can reach out to other sellers and offer to promote their products on your site in exchange for them promoting your products on their site.

A third way to to find bloggers who are willing to mention your products on their site.

Maybe you can find a website that is promoting “10 gift ideas for dog lovers” and you have the perfect gift in your store. Why not contact them and see if they are willing to link to your item?

Finally, you can also participate in online forums and discussion groups related to your niche. Many of these groups will allow you to include a link back to your store in your signature.

This is a great way to get exposure for your store and build up some backlinks at the same time.

Create Video Tutorials to promote your Etsy shop

Etsy is a great platform for creative entrepreneurs, but promoting your shop can be difficult if you don’t want to use social media. One great way to promote your Etsy shop for free is to create video tutorials.

Video tutorials are a great way to show off your products and skills, and they can be shared easily on social media or other platforms.

You can even create a YouTube channel to promote your Etsy shop this way. You can also add links to your Etsy shop in the description of your video, so viewers can easily find and purchase your products.

Creating video tutorials is a great way to promote your Etsy shop without using social media, and it’s a fun and creative way to show off your products and skills.

Create a Blog to promote your Etsy shop

Blogging is a great way to promote your Etsy shop for free without relying on social media. By creating compelling content and optimizing your own blog for search engines, you can attract new visitors to your Etsy shop from around the web.

To get started with your own website, you can follow my step by step tutorial to starting a blog here.

Once your site is up and running, start writing about topics related to the products you sell on Etsy.

Be sure to include links back to your Etsy shop in your blog posts, and make it easy for readers to find your blog by promoting it on social media and other website.

Be sure to track your traffic and analyze your results so you can continue to improve your promotion strategy over time.

Get Your Product Included in a Vlogger Haul

My kids love watching YouTube videos of shopping “hauls” and they are a great way to get your product seen by lots of different people. Big brands use influencers this way all the time and there is no reason why you can’t too!

One way to get your product included in a vlogger haul is to reach out to content creators directly and ask if they would be interested in featuring your product in their next haul video.

If you have a personal connection with the creator, that’s even better. For best results, offer to send the YouTuber a complimentary product in exchange for an honest review or mention in their video.

Why Promoting Matters for Your Etsy Store?

All business owners need to promote their shops in order to succeed in the long term. If you want to have your own business selling on Etsy, promoting your shop is important. You need to be in the right place to find the right people who want to buy your products.

How To promote your Etsy shop