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How To Sell Sex Toys in 2024

People have been selling kinky toys at home parties since the 1970s but if you want to know how to sell sex toys online in 2023 it can get a bit more complicated. 

First of all, while this may seem like a pretty kinky way to make money, in fact, home sex toy parties have been a bachelorette party staple for decades.

The adult sex toy industry is a 50 billion-dollar industry that is always growing.

Even if adult toys aren’t your own personal interest, the demand for these products is huge and shows no sign of waning.

Sex toys straddle the line between adult fun and the sex industry. 

While you probably won’t be selling your sex toys to your grandma, there is nothing really outrageous about making money selling adult products online given that they are available to buy on Amazon and beyond. 

In this article, we are going to look at how to sell sex toys online, from hosting online parties to creating your own business. 


This post contains affiliate links. Please read my Disclosure for more information.


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How To Sell Sex Toys With Your Own Website

Another way to make money selling sex toys is to start your own website and ship them directly to your customers.

This method will take longer to get started compared with the MLMs but you can make infinitely more money in the long run. 

To begin with, you need to create your own website:

You can create your website very easily with WordPress in a matter of minutes. 

How to Create Your Sex Toy Website

Step 1: Buy a Hosting and a Domain

The first thing that you need to do is buy a hosting and a domain for your site.

The domain is the name that people type into their browser to get to your site. 

I always buy my domains at NameCheap as they are, well, cheap.

However, NameCheap does not allow adult content on its hosting so you may have to try a different host if your content will be x-rated. (if you are selling massage oils etc, you should be fine). 

I use a host called Lyrical host and I confirmed with them that they do allow sites selling sex toys.

Here is what they said:

“They would be able to sell Sex toys whilst hosting with Lyrical host, but please note we do not allow any Pornographic content or advertisements that verge on Pornographic sites.

The site would also need to abide by the regulations of their state when it comes to selling adult products:).”

The nice thing is, you can add as many websites as you want with their Boss plan which means you can really build your empire without spending a ton of money. 

Get 10% off your Lyrical host hosting using my special promo code “WORKFROMHOME”. 

(Lyrical also have domain names to purchase too in case you want to do everything under one roof, so to speak. 

When you choose a domain name, make sure to choose one that is easy to remember and preferably a .com or .net. 

Also check to see if the social media accounts are available for the domain name so you can have matching Instagram, TikTok and Facebook accounts.

Installing WordPress

Once you have purchased your domain and hosting, it is time to install WordPress.

This is how you will make your site look pretty and ready to sell. 

You can purchase a WordPress theme or use the free ones provided to make your site look good.

Then you will want to start making your pages. 

On the left hand side menu, you will find the page tab, click “create new” to make the following:

About and contact write a blurb about the site. 

Privacy PoliciesUse the GDPR Framework plugin to create your privacy policy page.

You also need to disclose if you will be using affiliates on your website.

DisclosuresIf you will be using affiliate links, you need to disclose this somewhere on your blog. 

Selling Products On Your Website

In order to start selling products, you have two options, you can buy the sex toys wholesale from a site such as and then sell them retail to your customers. 

To do this, your best bet is to install a WordPress plugin such as WooCommerce that will allow you to sell your items directly on your site.

You will need to plan for the shipping and handling of all products. 

Another option is to use a dropshipping platform such as Xmarketplace. 

Install XMarketPlace

Once you have your WordPress site, the easiest way to start selling sex toys online is with XMarketPlace. 

You don’t even need to own your own inventory!

xMarketplace comes bundled with a wholesale dropshipping API loaded with more than 70,000+ products.

You can also add your own products to the site too. 

Your website will work seamlessly across all devices, and will be built on cutting-edge technology that is simple to integrate.

xmarket dropshipping

Getting Customers To Your Sex Toy Store

No matter which way you decide to sell sex toys, you will need to drive customers to your website or store. 

There are lots of places to promote your blog for free and it can get a bit overwhelming to be honest.

I highly recommend picking a few platforms to start with and really perfecting them.

My recommendation would be to start with Instagram and TikTok then move onto Facebook and also search engine optimization so that your website gets found in Google searches. 

Other Ways To Make Money With Your Sex Toy Website

You can add display advertising to your website by applying to Ezoic or Google Adsense.

This way you will get paid for ads on your site. 

You can also make money with affiliate marketing.

This is a super easy way to start selling sex toys on your site without worrying about inventory or shipping. 

Affiliate marketing is where you recommend products to people and if they click on the link and make a purchase, you receive a commission.

There are lots of sex toy companies you can promote using the ShareaSale affiliate network.

I did a search for sex toys and here are the companies that came up:

How to sell sex toys

To get started with affiliate marketing, all you need to do is:

  1. Join ShareaSale
  2. Search for merchants that interest you and apply to join their programs
  3. Add the links and images from ShareaSale onto your website in blog posts and ads
  4. Get paid commission when someone buys through your link. 

How To Sell Sex Toys on Amazon

You can join Amazon’s FBA program and sell new sex toys on the site under the “sexual wellness” category.

Note that these products are restricted and the guidelines are pretty strict. 

If you can purchase sex toys in bulk for cheap, you can resell them on Amazon for a profit using what is known as “retail arbitrage”.

To learn more about it, I will direct you to a really useful blog post by a couple who make a full time living reselling things on Amazon.

How To Sell Sex Toys Online Via Adult MLM companies

The most well known way to sell sex toys is via direct marketing companies (sometimes called MLMs).

These companies provide you with all the products, training and know-how and will also facilitate the transactions for you. 

There is no doubt that this is the easiest way to get started selling sex toys online however, it is most definitely not the most lucrative.

That being said, if you want to get your feet wet in the industry, it can be a good place to start.

Adult network marketing companies provide a non-taboo opportunity for people to discover sex toys without having to go into a sex shop in person. 

These kinds of companies have been around for many years and are a popular form of entertainment.

If you’ve been to a Pampered Chef or Stella and Dot party, it’s just like that except instead of makeup and jewelry, you will be showcasing lotions and accessories for adults. 

While women make up the majority of sex toy party attendees, this is an opportunity that is open to all. 

The advantages of starting your sex toy business through a networking company is that a lot of the hard work is done for you:

  • The product is tried and tested
  • You will get training and support
  • Most companies will provide you with a website for online bookings
  • There will be marketing materials and information available 

Most companies do charge you to become a hostess, for example, Pure Romance, charges $149 for its starter pack which provides you with a sample set of products. 

As a host for an adult network marketing company, you will be an independent contractor and be responsible for your own taxes and bookkeeping. 

Let’s take a look at the top sex toy MLM companies to join: 

4 Best Sex Toy Companies To Promote

Pure Romance

how to sell sex toys

Pure Romance is a company that sells sex toys, lingerie, oils and lotions. 

I really like Pure Romance because it is not a seedy MLM. A lot of the focus in their women-only parties is on normalizing sex and talking about sex. 

The founder, Patty Brisben, started the company in 1993 by using contract salespeople to sell sex toys, lotions, and massage oils through at-home parties.

The company reported $217.92 million in sales in 2017 and claims to have more than 30,000 consultants selling their products throughout the USA and Puerto Rico. 

As I mentioned above, you can get started with Pure Romance for as little as $149. 

You can make money through holding in person parties and also through website commissions from sales that you refer. 

How much can you earn with Pure Romance?

To start earning with Pure Romance, you need to buy products and then sell them for a profit. 

You will buy the products at a discount of 30% to 45% and then resell them to your customers.

If you sell at retail price, then the discount is effectively your compensation.

According to the company’s 2020 Income Disclosure,  52% of consultants made an average of $351 in 2020.

Like most MLMs, there may not be a lot of money making opportunities at Pure Romance unless you can build a team under you. 


how to sell sex toys with Lovewinx

According to Lovewinx:

” Consultants are fully trained to provide accurate and professional information regarding the enhancement of their sexual experiences as well as new ways to feel sensual daily.

Our presentations help adult women and men of all ages and lifestyles to become sexually aware by bringing romance, fun, fantasy, and creativity back into their relationships. ” .

This company operates in both the USA and Canada and costs from $195 to buy a starter set and become a consultant. 

The products offered by Lovewinx include bedroom accessories, lingerie and essential oils. 

How much can you make with Lovewinx?

LOVEWINX consultants start off with a 35% discount on all orders.

This increases to 40% after $800 in retail sales and 45% after $2,000 in sales.

There are additional increases for members that progress through the ranks, up to a maximum of 55%.

Bedroom Kandi

Bedroom Kandi sex toy business

You can start your business for just $99 and like the other sex toys MLMs, they put a large focus on education and improving intimate well-being. 

All of their sex toys are  made with body-safe, phthalate-free materials and their bath and body products are made in the USA.

How much can you make with Bedroom Kandi?

Bedroom Kandi consultants start with a 40% Purchase Discount on their sales.

This means you buy the products at 40% off retail and can then resale them and keep the 40% mark up when you sell the products. 



With 4Playbuzz there are no minimum quotas and men are welcome.

This small company markets itself as different from the other sex toy MLMs and even offers a free call with the CEO for new recruits. 

It costs $99 for the starter pack and according to the website, you can expect to earn $300 from that pack. 

Just the same as Bedroom Kandi, you purchase products at a 40% discount and keep what you make.

For example, if your party makes you $1000, you will keep $400 and spend $600 on products to fulfil the orders. 

How To Sell Sex Toys – Final Thoughts

If you are curious about making money selling sex toys, you have a few options.

Firstly, you can build your own business independently using WordPress or Amazon.

Secondly, you can sign up to be a consultant or retailer for a direct marketing company that specializes in adult toys and accessories. 

Which path you choose really depends on how much money and time you are willing to invest in your business plus how much money you are hoping to make.

To finish off, let’s compare both options:

Selling sex toys on your own Website- advantages

  • Unlimited income
  • Control over inventory and pricing
  • More possibility for growth
  • No sales targets or quotas
  • No boss

Disadvantages to selling on your own site

  • Slowly start up process
  • Can cost more at the outset
  • Some technical skills required
  • You may have to deal with shipping and handling

Pros of selling sex toys through an MLM

  • Easy start-up and training
  • Very cheap to start the business
  • Product that is potentially familiar to the public
  • Quality control in place
  • No worries about shipping and handling

Disadvantages to selling through a direct marketing company

  • Very limited income potential despite what they say
  • Pressure to recruit team members

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