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Selling Crystals On Etsy: The Ultimate Guide 2024

In recent years crystals have become really popular. If you love gemstones, selling crystals on Etsy is a great way to combine your passion with a side hustle and it’s so easy to get started.

If you have ever wondered “how do I start a crystal business on Etsy?” then you have come to the right place.

The only thing you need to become a successful Etsy shop owner is this article!

In this post we will talk about how to sell crystals online including:

  • Where do Etsy sellers get crystals
  • How to price crystals on Etsy
  • Opening your Etsy crystal shop
  • How much Etsy crystal sellers can make
  • How to attract your potential customer
  • Tips and tricks for being a successful Etsy seller

selling crystals on Etsy

This post contains affiliate links. Please read my disclosure for more information


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Getting Started Selling Crystals On Etsy

Etsy is a global marketplace that allows people to sell their crafts, art, and other items. Etsy is an online site plus they have a mobile app that buyers can use too.

The Etsy marketplace is basically an online group of retail stores that sell almost everything.

Crystals are one of the best selling things to sell on Etsy and if you know what you are doing, you can make a great income reselling crystals you buy wholesale.

The number one thing successful shops know

When you are considering opening an online store selling crystals and even your own jewelry, it is important to make sure the stones you sell are high quality.

Selling genuine, good quality crystals that will win you repeat customers.

So let’s get started in finding where you can source your crystals

Where Do Etsy Sellers Get Crystals?

Sourcing good quality crystals is the most important part of opening your Etsy crystal shop.

Fake crystals will eventually be spotted and you could be on the hook for refunds or even have your Etsy shop banned.

The best place to get crystals are legitimate wholesalers. Sourcing wholesale crystals at great prices from a trusted supplier will allow you to resell your stones and gems for higher prices.

There are a number of places to find quality gems at competitive prices.

Gem Fairs

One place to start are gem fairs in your area. They will give you a chance to meet and create relationships with the wholesalers in your area.

Gem fairs can also be a great resource for you when it comes to starting your online business as you can do some market research and see what other crystal sellers are offering.

Crystal Wholesalers

The better option for sourcing your crystals to sell on Etsy is definitely by buying direct from someone who has the raw materials. While this might not be possible in the beginning, the closer you are to the beginning of the “food chain” when buying your crystals, the larger your profit margin will be.

As you are unlikely to be able to strike a deal directly with a mining company, you can instead go direct to wholesalers.

Here are a few of the best crystals wholesalers to check out:


Best Crystals

Crystal River Gems

Mandala Gems

The Different Crystals To Sell On Etsy

Crystals are found in different sizes and colors for various purposes. Some people use them as decor in their home while others believe in the healing power of crystals.

Some crystals can be used for meditation, some to help with sleep or depression, some to help with healing wounds or skin ailments.

Another really popular use of these precious stones is in handmade jewelry such as necklaces and bracelets.

The Best Crystals To Sell On Etsy

Another idea for selling crystals online is to focus on the best selling crystals on Etsy.

Really target your keywords and tags to get seen in the search even if the crystals are in a competitive niche. 

As a business owner, you will need to make sure you are selling the products that people want to buy.

You don’t want to waste your time sourcing gorgeous crystals that no one wants.

That’s why market research is really important. It can help you see what kinds of crystals people are searching for plus the best-selling products on Etsy.

Here is how to do this research yourself:

Check out Etsy

Etsy itself is a great place to find out the best-selling items in your niche.

First of all, spend some time on Etsy and search for different crystals.

Remember to check out shop owners that sell jewelry and jewelry supplies

If you would like to sell crystals on Etsy, I would suggest looking critically at the top sellers who will be your competition.

Look at the listings on the top of the search results (below the sponsored ads) and take some time to look at the shops that have the most reviews. 

What kinds of crystals are they selling?

How much are they selling them for? 

How many products do they have in their shop?

Use An Etsy Keyword Tool

Once you have got familiar with Etsy shops selling wreaths, you can consult an Etsy keyword tool that will give you all kinds of data about the things Etsy buyers are looking for. 

There are quite a few keyword tools out there, my personal favorite is Sale Samurai. You can get a free 3 day trial to check it out. 

If you want to see how to use this tool to find the best selling crystals, read my Sale Samurai tutorial and watch my video here. 

You can perform a search on Sale Samurai that will show you the most searched for crystals on Etsy plus information such as the average price point and the keywords that you should be using in your Etsy listings. 

Here is the first page of my results when I search for the keyword “crystals”:

The Best Selling Crystals on Etsy

Here are the top selling crystals on Etsy right now that get the most searches:

  1. Tourmaline crystal
  2. Quartz crystals (smoky quartz, clear quartz etc)
  3. Zeolite crystal
  4. Sphere crystal
  5. Amethyst crystal
  6. Ethical crystals
  7. Flint crystals
  8. Sagittarius crystal 
  9. Sun catcher crystal
  10. Dolomite crystal
  11. Iodalite crystal
  12. Natural citrine
  13. Tiger’s eye

Bear in mind that you don’t have to sell loose crystals. Sometimes the bets things to sell are other products. You might want to consider for your online store include:

Step By Step Guide To Opening An Etsy Crystal Shop

Step 1: Start your new business

So, you have decided what kind of crystals you want to sell . Pick a name for your business and apply for a business license at your local authority. You may also want to open a business bank account too.

Bear in mind that Etsy shop owners run small businesses and are independent contractors so you will be in charge of handling your own taxes and bookkeeping.

This is also the time to create a business plan of what you plan to sell, how much profit you expect to get and how you will market your crystals.

Step 2: Open Your Etsy Shop

To open a crystal shop on Etsy, you will need to create an Etsy account, set up your shop, and add products.

You can sell crystals, gemstones, minerals, and jewelry in your Etsy shop.

If you don’t already have an Etsy account, you will need one before you can start your Etsy shop. 

Go to Etsy and click on “Create Shop”.

Use this special invitation from me to get 40 free listings to start you off. 

Fill out the basic information about your shop and you will be almost ready to create your first listing!

To walk you through the whole Etsy set-up, I recommend you download my free Starting An Etsy Shop Checklist PDF. 

This will take you step by step from launching your shop to listing your invitations and beyond. 

Step 3: Listing Your Crystals On Etsy

Head to your Etsy shop and click on “listings”. You can now start to list your crystals.

Each listing has a few different parts that you need to focus on:

  • Title
  • Photos
  • Category
  • Description
  • Tags

About Your Etsy Title

Make sure your title uses every available character to fully describe your crystal and to appeal to any kind of buyer.

Don’t waste any space in your title, make sure to use as many words as you can.

Here is a great example of someone making the most of their Etsy title:

How to write titles for your Etsy shop

Tips For Taking Great Photos Of Your Crystals

Your photos are the most important part of your Etsy listing and should be given a lot of time and thought.

Your photos need to be top-notch- clear, bright and clear.

You can add up to 10 photos per listing and I recommend using as many as possible.

Natural crystals reflect light and can be hard to photograph accurately. Make sure not to use a flash which can distort the colors. Natural light is best for showing your crystals off.

Try and make your crystals and gemstones appealing to the buyer without showing overly bright and unrealistic colors which can be an issue.

Consider posing your crystals on different background so that potential customers can get a good idea of what they look like.

Include close ups and all angles.

What Etsy Category To Use For Crystals?

This is another very important piece of the Etsy listing process.

Most Etsy crystal sellers list their crystals as a supply for jewelry making etc. This works for both raw and tumbled crystals.

The consensus seems to be that the best category for crystal is:

“Craft supplies & tools” “Beads, Gems & Cabochons” “Gemstones”.

How to choose a category for your Etsy crystals shop

How To Write An Awesome Etsy Description

Your product descriptions need to include as much information about your crystal as possible. Just like with search engines like Google, Etsy users will find your business through searching for keywords.

Include the provenance (where it came from), age, condition and any other relevant information which might make someone choose your crystal over another seller.

If you want some tips on writing great description, you can download my free Etsy SEO Checklist.

A Word About Selling Metaphysical Crystals

The most important thing to know about selling crystals on Etsy is that Etsy has some strict rules over what you can and can’t say in your product description.

You are not allowed to use unsubstantiated claims about health and healing on Etsy.

For example, you cannot say that pink opal will help with anxiety or that Selenite will cure your headache.

If you do this Etsy will take down the listing and, if you persist, your shop may be shut down and banned.

It is best to keep your description factual and to avoid making any claims about energy or healing powers.

Don’t risk a lot of hard work by flaunting this rule as the Etsy community is full of shop owners who have been banned.

Using Tags For Your Etsy Crystal Shop

You can use up to 13 tags for your listing and you should use each one. If you have a hard time coming up with tags, you can use a program like Sales Samurai to give you ideas.

Just do a search for the keyword of your item and it will come up with the commonly used tags:

Etsy tags for your crystals shop

How To Price Crystals On Etsy

Pricing crystals can be tricky, and you need to be careful to not price yourself out of the market.

Do the math when pricing crystals to ensure a profitable business.

Underpricing other crystal shops is not a a good ides as you will likely not be able to turn enough of a profit to make your business viable.

The best way to price your crystals is to do some market research. Look at the other crystal shops on Etsy and see what they are selling their crystals for.m

Aim for somewhere in the middle. An Etsy research tool like Sales Samurai will show you the prices for crystals so you can see at a glance the kinds of prices you can charge.

Using Sales Samurai for your Etsy crystal shop

Calculator for Pricing Your Crystals

To work out how to price your crystals on Etsy, you will want to consider the following costs:

  1. How much the crystals cost you wholesale
  2. Your Etsy fees (20 cents per listing and a 5% transaction fee)
  3. Packaging and shipping fees
  4. Your profit margin

How Much Should I Mark Up Crystals?

I would aim for at least a 25% profit margin on your crystals but if you are able to secure really good wholesale pricing, you may be able to increase your mark up to 40-50% while staying competitive.

I told you that selling crystals on Etsy is a great side hustle for making money!

Tips For Promoting Your Etsy Shop

Once you have published your listing, it’s time to start promoting.

You can’t just wait for Etsy buyers to find your store, even with the best Etsy SEO in the World.

Create Promotions

One of the best things about owning an Etsy shop is that you can manage it how you like. You get to set the prices and can offer sales and coupons to your customers to promote sales.

To get new clients, you can host a special event during the holiday season where you offer money off or a bundle deal.

You can also use Etsy ads to promote your best product across the site and on Google.

Etsy itself is not the only way to attract customers. One of the best ways to promote your store is by moving outside of the platform.

Use Social Media To Promote Your Etsy Crystal Shop

If you really want to know how to sell crystals online then you need to get a social media presence.

Etsy now gives you easy ways to connect your Facebook and Twitter to your shop so you can keep your fans in the loop about new products.

A social media account across all platforms is essential when you have an Etsy shop.

Use any and all of the following social media outlets: Twitter, Facebook, Instagram, Pinterest, YouTube, Snapchat and TikTok.

Make sure to create a Facebook page that links to your Etsy shop. Show pictures of your Etsy products and invite everyone you know to like the page.

You should also be posting your new products to Instagram so that people can see what you have in your online marketplace.

Make a point of adding photos of all your listings to social media and to build a following.

Here are some ideas of posts that you can do:

  • Tips for using crystals
  • Fun ways to display your crystals
  • Educate your followers about lesser known gemstones
  • Fun facts about crystals
  • Digital downloads and factsheets about using crystals

Promoting your Etsy Shop On Pinterest

Pinterest is possibly one of the best places to promote your Etsy shop. It is completely free to get started and be a huge factor in driving sales to your business.

You can add pins that direct to your Etsy shop or you can pin directly from Etsy to your Pinterest account.

To learn how to get started on Pinterest, you can read my in depth how to guide on how to use Pinterest for Etsy. 


Using Pinterest for your Etsy crystals shop

Other Places To Promote Your Etsy Gemstone Shop

Start A Blog

Starting a blog about crystals is a great way to promote your Etsy business while building your brand.

In your blog you can write articles about different kinds of crystals and then link to your shop so that can people can buy them.

It’s really easy to start your own blog and it is super cheap. You can get my step by step tutorial here.


Another way to cross promote is to either start your own podcast or get guest featured on someone else’s podcast. This can really help you to build a brand.


The third way that is great for selling crystals on Etsy is to start a YouTube channel where you discuss different types of crystals and their meanings.

You can monetize your channel with ads and also direct people to your Etsy shop.

Selling Crystals On Etsy – 4 Tips For Success

In order to be really successful with your Etsy crystal business, it’s important to keep a couple of things in mind:

Sell Quality Crystals

You need to be careful about the quality of your crystals and make sure to avoid fakes.

Engage Buyers

To sell crystals on Etsy, start by creating a brand that people can trust by having a presence on social media.

Use effective images and captions to draw in attention to your account.

Offer crystal deals and discounts frequently to keep followers coming back.

Fill in your “About” section with details about your knowledge of crystals and your passion for them.

Make sure to provide great customer service and answer all questions that come your way.

Look For Unique Crystals

One way to really boost your sales is to find crystals that get a lot of searches but that don’t have many listings.

A little research on Etsy will help you find these “hidden gems”.

Common crystals such as Rose Quartz are in a very saturated market on Etsy so when you are first starting out, it can be a good idea to look for more rare gemstones to sell.

To find those kinds of stones, you can use Sales Samurai or another Etsy keyword tool and find the Etsy search volume for different types of crystal.

Become an Etsy Star Seller

The Star Seller badge is Etsy’s way of recognizing sellers with a proven record of providing a great customer experience. To become a Star Seller, your shop must meet certain criteria for messages, shipping, ratings, orders, and sales. 

If these core fundamentals of delivering great customer service are achieved over a period of three months, your shop may receive a badge that shows buyers you consistently provide an excellent customer experience.

How to get the Star Seller badge

4 things are used to calculate star sellers:

  • Messages – Make sure to respond to any customer messages promptly
  • Shipping – always ship on time
  • Ratings- maintain excellent ratings from customers
  • Orders- you need 5 orders a month to qualify
  • Sales – there is a dollar threshold that must be met to qualify forthe star seller badge

You will be eligible for the star seller badge 90 days after your first sale.

Selling Crystals On Etsy FAQs

How Much Money Can You Make Selling Crystals?

The average crystal seller on Etsy makes between $500-$5500 per month.

Crystals are a highly profitable item to resell and can really make sellers a lot of money if they are priced right.

What Other Products Can You Sell In Your Etsy Shop?

You can also sell crystal related items such as aromatherapy tools and diffusers in addition to gemstones.

Another idea is to sell a variety of both polished and raw crystals.

You can also sell bundles of crystals in order to increase your sales.

For example, a pink crystal bundle or a peace bundle (being careful to not make any claims).

Where Can You Sell Crystals Aside From Etsy?

Other places to sell your crystals include craft fairs, Facebook marketplace and Amazon.

You can also make money selling crystals on Instagram and eBay.

How To Sell Crystals On Instagram

The best way to sell crystals on Instagram is to follow the right hashtags and engage with your audience.

The best hashtags to use are the ones that have a high volume of users.

For example, if you have a crystal shop, you can use #crystalsforsale #crystalsforbeginners #crystalsforsale + your country eg: #crystalsforsaleuk or #crystalsforsaleaustralia. 

Sell crystals on Instagram by creating individual posts for each crystal that you sell or by conducting live sales via stories. 

You can also use Instagram to direct people to your Etsy shop but direct sales will probably net you more money as you can avoid the Etsy fees.

Selling Crystals On Etsy – Final Thoughts

Combine your love for pretty gemstones into a real business by starting your own Etsy shop.

It is completely free to open a store on Etsy and it can be a great way to make an extra income or even replace your full-time job! 

Be patient when you first get started and take the time to create listings that are eye catching. Promote your crystals as much as possible and you will be way on your way to success. 

More Fun Things To Sell On Etsy

How To Start An Invitation Business On Etsy

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ultimate guide to selling crystals on Etsy