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Sofia Gray Reviews & Tips For Success {2024}

Looking for Sofia Gray Reviews? This post will give you all the low down on this popular online marketplace. 

With low start -up costs and a lot of prospective buyers, Sofia Gray is a good option for people who want to sell used underwear easily with no drama. 

Launched in 2015, it’s one of the OGs when it comes to the online used panty business. 

Here’s an overview, including pros and cons to watch out for. 

my honest review of Sofia Gray

This post contains affiliate links. Please read my Disclosure for more information


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Sofia Gray Reviews And Tips For Success

Sofia Gray Reviews

Sofia Gray Stats

Marketed primarily toward individuals looking for used underwear to buy online, Sofia Gray also promotes itself as a OnlyFans alternative for people who want to make even more money from their adult side hustle. 

The site offers a number of perks to both sellers and buyers.

Here’s what you need to know about Sofia Gray before you start selling:

  • Sofia Gray currently has more than 1 million visitors every month
  • There are over 250,000 regular users 
  • Commission to sell your panties on Sofia Gray – none. 
  • Low one-time fee to open your shop
  • You can sell your panties from anywhere in the World
  • Sellers ship their underwear directly to the buyer
  • On average each active seller successfully sells 8 pairs of underwear each month.
  • Sell anything – in addition to underwear you can sell videos and pics, custom content and anything in between

Why Sell With Sofia Gray?

The number one reason most people choose Sofia Gray for selling their used underwear and pics is because you get to keep 100% of profits. 

In addition to the super low start-up cost compared with their competitors, this makes Sofia Gray one of the best places to actually make money selling your used clothing. 

how to make money with Sofia Gray

The Pros and Cons of Sofia Gray

Selling on Sofia Gray offers several benefits, but it also has its drawbacks. Here’s what you need to know.

5 Pros of Selling On Sofia Gray

Here are five good things that make Sofia Gray a good choice for people who are serious about making money online. 

1. Huge Potential Customer Base

With thousands of active users Sofia Gray is an awesome place to get started with your used underwear side hustle. 

As it is the largest online marketplace for used panties, it is a great place to “get your feet wet” so to speak. 

2. Ability To Remain Anonymous

With the Sofia Gray website, you can maintain your privacy while making money. 

In fact, Sofia Gray does not reveal any of your personal information to buyers and recommends that you do not include pictures of your face if you don’t want to. 

It is completely up to you how much or how little information you share. 

As for shipping your items to buyers, you can use a shipping service that does not require a return address. 

(By the way, you don’t have to include an address with USPS).

3. No Commission 

Sofia Gray takes no commission from your sales.  This is a useful perk for people who want to sell their underwear in large amounts because it means you can pay a one-off fee then make as much money as you want. 

4. Low Monthly Fee 

The low fee is one of the most attractive things about selling on Sofia Gray. 

When you first sign up, you can choose to pay for an annual or 3 month plan.

The 3 month plan is under $40 and means you can sell as much or as little as you want in your own shop.     

5. Your Own Sofia Gray Shop

Think of Sofia Gray like a dating website for panties. 

You can create your own profile, add photos, videos, fill out the interview questions and let you buyers know all about you. 

3 Cons of Selling On Sofia Gray

Despite its perks, selling on Sofia Gray does have a few downsides. Here are four to consider.

1. High Competition

Selling underwear is a lucrative business but it can be very competitive. 

Although Sofia Gray offers a great pool of potential buyers, you will need to stand out from the crowd in order to be successful and make lots of sales. 

2. Extras Are Important

If you want to be really successful on Sofia Gray, it can help to have multiple products listed as well as different offerings.

Although it started out as a marketplace for underwear, it has evolved into a more all encompassing site for adult entertainment.  

Think beyond underwear and consider offering photos and videos. You should also consider selling your dirty socks or bras

Other things that sell really well are: 

  • Stockings
  • Shoes
  • Swimwear

All kinds of pictures sell really well but of course one of the most popular are photos of your feet. 

Find out more in my guide to making money selling feet pics.

3. Scammers

A lot of people wonder whether Sofia Gray is a scam and the good news is that it is not. 

There are many legit buyers and sellers on the site and you can most definitely make some money selling your used underwear. 

That being said, there are scammers on both the seller and buyer sides. 

To avoid scams, you can become ID verified on Sofia Gray and check with buyers that are also verified. 

You can also make sure to use a PO Box if you are a buyer and discreet packaging and tracking if you are a seller. 

In addition, you want to make sure you are accepting payments in a secure and safe way. 

Most buyers and sellers on Sofia Gray use Bitcoin, Google Wallet or Amazon Gift Cards.

PayPal is not recommended because it is against the Terms and conditions and can result in your account being restricted.

4 Steps to Selling Panties On Sofia Gray

Opening your store on Sofia Gray is very easy and takes just a few minutes. 

Assuming you have some used panties ready to sell, you can get started in four steps. 

#1. Create Your Profile

The first thing to do is to head to the sellers page on Sofia Gray and create your account with your email and password. 

How to create your account on Sofia Gray

#2. Complete Your Store Name and Information

Next, you’ll be taken to a screen that lets you input all the information about your Sofia Gray store including the shop name and your personal stats (gender, weight, height, age etc)

Remember that buyers are often looking for a specific kind of “panty” so the more information you give at this stage, the better. 

Choosing your shop name is an important part of the process as it is one way you can really stand out from the crowd. 

Here are some tips for choosing a store name:

Make it personal

Use your store name to describe yourself. 

This can be by using your career, your looks or your interests to let buyers know what kind of person you are. 

The more personal your store name is, the more eye -catching it will be. 

Take some time to look on Sofia Gray to see the kinds of names other sellers use. 

Here are some of the best names I have seen:


Dirty Nurses’s Secret

Tatted, stoned and Ready

Gamer Girl Undies

How to make money on Sofia Gray

#3. Choose Your Plan 

Once you have filled out your profile, you can choose your plan. 

Your options are a 3 month or 1 year plan. 

This is all you need to pay Sofia Gray in order to sell as much as you want in your store.

When you create your link, you can use promo code PANTY10 for 10% off your seller fees. 

How to sell on Sofia Gray

#4. Create Your Listings

Now the fun part begins.

Although you only need one listing to open your store, the more the merrier.

I recommend starting with 5-10 listings if possible plus filling out as much of the interview questions as you can. 

Now is also where you can add private gallery photos and videos to make even more money. 

How Much Will You Earn With Sofia Gray?

Of course, you want to know how much money your used underwear will net you! 

How much you make is directly related to how many quality listings you put on Sofia Gray. 

You probably can’t expect to make thousands with a bare bones profile and one listing. 

But there is no reason you can’t make great money every month with some awesome niche underwear plus photos and videos. 

As there are no limits to how much you can sell on Sofia Gray and no commission, the world is your oyster. 

Will you become a millionaire selling your used underwear on Sofia Gray? Unlikely. 

Can you make a nice side income with very little work or money down? Highly probable. 

According to Sofia Gray’s website, most ‘active’ sellers make around 8 sales a month. 

So how much money does the average seller make a month? 

8 sales at an average of $50 a pair of panties is a neat $400 for very little work. 

sofia Gray reviews

How will I get paid on Sofia Gray?

All transactions on Sofia Gray are completed using SG Coins. This is the currency that runs Sofia Gray and all buyer and seller interactions. 

What Are SG Coins?

 Buyers purchase SG Coins to spend on unlocking videos, pictures, making custom offers of course, buying underwear. 

As a seller, you can use the SG currency converter to set all of their prices in SG coins and know the exact value in USD. 

Once you start making money, you can convert your SG Coins into USD and withdraw using the various payout options.

Does Sofia Gray Have a Mobile App?

Right now there is no mobile app for Sofia app but they do have a podcast called The Sofia Gray show that you can access via Spotify or iTunes. 

You can also get your store featured on their Instagram for more exposure. 

Sofia Gray Reviews from Around the Web

Overall, reviewers around the web seem satisfied with their Sofia Gray experience. Positive reviews from buyers say the site is a hassle-free way to fulfil a fetish.

For example, one user on Reddit said they just recently bought two pairs of panties on Sofia Gray. One was awesome but the other was not so great. 

In their opinion, if you want to stand out as a seller, it is important to build up a relationship with your customer. 

Another reviewer on Trust Pilot mentioned that if you put in effort you quickly get the money you pay to join back but you do have to do some work to get sales. 

However, not all sellers are happy with the Sofia Gray. 

The good news is that many of the negative reviews involve bad experiences with people who thought the sales would come rolling in as soon as they listed one pair of panties. 

For example, one reviewer on TrustPilot was disappointed that she did not get any sales within the first few days. 

The truth is that the buyers are most definitely on Sofia Gray but you need to stand out from the crowd in order to be successful. 

Just like with any business, you need to establish your brand and get noticed before the sales will really rack up. 

how to buy used panties on Sofia Gray

Tips for getting sales on Sofia Gray

  1. Post various pictures for each listing. You don’t have to show your face but showing yourself wearing the panties you are selling  or photos in suggestive poses always work well. 

  2. Try to make your photos more amateurish, if you make them too professional, they look fake. Pictures of you going about your daily routine are always really popular. 

  3. Many sellers on Sofia Grey are inactive which can get frustrating for buyers as it costs them SG coins to message you. A tip is to put that you are active as of 2022 in your profile blurb. 

  4. Answer messages promptly and engage with potential buyers. Building a rapport is an important part of the business. 

  5. Add a note or thank you card in your package to make it a more personal experience for the buyer and to keep them coming back for more. 

Sofia Gray Alternatives

Although Sofia Gray is the number one site for selling underwear online, if you really want to boost sales, it is worth adding your listings to a few other places too. 

If you are serious about making money with your used clothing and pics, here are three alternatives to consider.

1. Etsy

Etsy is a surprisingly great place to sell your used underwear. A lot of people think it is only for handcrafts but a lot of people have had success selling their underwear on Etsy too. 

For tips on getting started and for 40 free listings, check out my in depth tutorial here. 

2. PantyDeal

Looking to sell your used panties on another large platform? 

Pantydeal works very similarly to Sofia Gray however it costs $20 a month to upgrade your seller account. 

Like Sofia Gray, once you start selling, everything is between you and your buyer with regards to payment and shipping. 

3. OnlyFans

Another place to sell your underwear and photos is OnlyFans. 

This is more of an adult social media platform where you can ask for subscriptions in exchange for premium content. 

You can also sell things such as lingerie and feet pics on the site.

If you want to get started on OnlyFans, make sure to read my step by step guide. 

Sites Similar To Sofia Gray

For more sites that are similar to Sofia Gray and lots of tips on starting your business successfully, make sure to read my epic guide on The Best Places To Sell Used Underwear. 

Other Ideas for Making Money Online

If you’re looking for more of a sugar daddy “situationship” versus selling your online panties, we recommend SugarDaddyMeet to get started. 

With Sugar Daddy Meet, all daddies are vetted and go through background checks to make sure they are verified before they can make contact with you. Read more about finding a sugar daddy online here. 

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Sofia Gray Reviews -Conclusion

In most Sofia Gray reviews, the site gets generally positive feedback from both buyers and sellers. 

Most sellers note that the high competition means that it is important to spend time crafting your profile. 

According to Sofia Gray’s website, outlining what makes you different, the adventures you’ve had in your underwear and what potential buyers can look forward to receiving in the mail can help to make you stand out. 

The more pictures you show and detail you provide, the greater your chances of building a loyal following.

Ready to get started?

Sign up for Sofia Gray here and don’t forget to use your promo code PANTY10 for 10% off your fees. 

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